Chaos At the Museum | Argentina

‘Chaos at the Museum’ conference took place from 17- 20th Nov, 2016 at Museo de le Ciudad, Buenos Aires. The first day of the conference had practitioners from all over the world, talking and demonstrating the changing role of museums and ways they can infiltrate the urban fabric of the city. The next two days consisted understanding the inter-relationships between the museum and its context, taking part in 3 self- chosen workshops, to get introduced to tools, different design practices across the world are implementing to challenge the institution of museums/ exhibition design. All the groups were given different sites around the museum to re-think telling their stories to an unaware audience on the streets.

The site Geetanjali’s group was given- Farmacia De La Estrella, built in 1835, is a functioning homeopathy pharmacy, currently serving as the headquarter of the Museo de la Ciudad. Inside, it had gorgeous woodwork and elaborate late-19th-century ceiling murals depicting health-oriented themes.

Working with different professionals, Geetanjali engaged in social research, to un-earth implicit narratives within the pharmacy, and understand relationship it shares with the citizens today. Realising the disconnect between the people in the nearby areas, about its historical relevance, and its deep-rooted connection with the museum of the city, they created a module on the street and the huge glass windows of the pharmacy, for the audience to become pharmacists for a day, and prescribe Happiness to each other. The idea was to exchange self- written doses to happiness, with one of your choice from the ones already on the module prescribed by someone else. This created a special moment of pause around the pharmacy, for people to share a smile, a happy emotion and have a conversation about the history and the relevance of this pharmacy.