Serendipity Arts Festival is an initiative by the Serendipity Arts Foundation and is one of the largest multi-disciplinary arts festival in the South Asian region. It has previously taken place in Panjim, Goa currently looking to expand in New Delhi as well, spanning across the Visual, Performing and Culinary Arts, whilst exploring genres with Film, Live Arts, Literature and Crafts.
As a Programme Manager and a foundation in Architecture, Geetanjali was responsible for allocation and management of architectural and furniture drawings for all venues encompassing projects within the Visual Arts, Crafts and Performance categories working closely with the Festival Director and other members in the Programming team.
For the 2018 edition, she was also involved in coordinating the renovation of a 500 year building originally a maternity hospital, which got converted into the Old Goa Institute of Management before it was abandoned. In the same year, she also assisted the Photography curator Ravi Agarwal in conceptualising, planning and executing his photography exhibition at the Adil Shah Palace in Goa.
Post the festival, Geetanjali conceptualised and designed the display for the SAF booth at the India Art Fair, 2019 showcasing the visual arts and performance projects from the 2018 edition.
For the 2019 edition, Geetanjali worked as a Program Manager for the exhibitions of Curators Sudarshan Shetty – ‘Look Outside This House’ and Nancy Adajania – ‘Counter-Canon, Counter-Culture’ which included coordinating with the Renovation teams and and assisted the on-ground execution in Goa.
Additionally, she was involved in creating a framework for and designing the visual content for way finding in the festival, working closely with the Marketing team to be finally executed by a team of Graphic designers.